Towards a general framework for social media research using big data

Theodore Lynn, Steven Kilroy, Lisa Van der Werff, Philip Healy, Shankar Venkatagiri, Graham Hunt

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Citations (Scopus)


The increasing adoption of cloud computing, social networking, mobile and big data technologies provide challenges and opportunities for both research and practice. Researchers face a deluge of data generated by social network platforms which is further exacerbated by the co-mingling of social network platforms and the emerging Internet of Everything. While the topicality of big data and social media increases, there is a lack of conceptual tools in the literature to help researchers approach, structure and codify knowledge from social media big data in diverse subject matter domains, many of whom are from nontechnical disciplines. Researchers do not have a general-purpose scaffold to make sense of the data and the complex web of relationships between entities, social networks, social platforms and other third party databases, systems and objects. This is further complicated when spatio-temporal data is introduced. Based on practical experience of working with social media datasets and existing literature, we propose a general research framework for social media research using big data. Such a framework assists researchers in placing their contributions in an overall context, focusing their research efforts and building the body of knowledge in a given discipline area using social media data in a consistent and coherent manner.
Original languageEnglish
Title of host publicationIEEE International Professional Communication Conference (IPCC), 2015
PublisherInstitute of Electrical and Electronics Engineers (IEEE)
Number of pages8
ISBN (Electronic)9781479933754
ISBN (Print)9781479933747
Publication statusPublished - 12 Jul 2015
EventIEEE International Professional Communication Conference (IPCC), 2015 - Limerick, Ireland
Duration: 12 Jul 201515 Jul 2015


ConferenceIEEE International Professional Communication Conference (IPCC), 2015

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