Abstract
Special Joint Issue - Irish Marketing Review and Journal of the Korean Academy of Marketing Science
Original language | English |
---|---|
Pages (from-to) | 35-50 |
Journal | Irish Marketing Review |
Volume | 15 |
Issue number | 2 |
Publication status | Published - 2002 |
Patrick McCole
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 35-50 |
Journal | Irish Marketing Review |
Volume | 15 |
Issue number | 2 |
Publication status | Published - 2002 |