Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential: European Institute for Advanced Studies in Management Conference

Geoff Simmons

Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential: European Institute for Advanced Studies in Management Conference

Geoff Simmons

Queen's Business School (QBS)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2009
Event	European Institute for Advanced Studies in Management, Bocconi University - Milan, Italy Duration: 07 Apr 2009 → 10 Apr 2009

Conference

Conference	European Institute for Advanced Studies in Management, Bocconi University
Country/Territory	Italy
City	Milan
Period	07/04/2009 → 10/04/2009

Cite this

@conference{535d11d7a429450da3c0a0e1f07adc07,

title = "Tread softly because you tread on consumer dreams: Marketing{\textquoteright}s eCeltic potential: European Institute for Advanced Studies in Management Conference",

author = "Geoff Simmons",

year = "2009",

language = "English",

note = "European Institute for Advanced Studies in Management, Bocconi University ; Conference date: 07-04-2009 Through 10-04-2009",

}