Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential: European Institute for Advanced Studies in Management Conference

Geoff Simmons

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2009
EventEuropean Institute for Advanced Studies in Management, Bocconi University - Milan, Italy
Duration: 07 Apr 200910 Apr 2009

Conference

ConferenceEuropean Institute for Advanced Studies in Management, Bocconi University
CountryItaly
CityMilan
Period07/04/200910/04/2009

Cite this

Simmons, G. (2009). Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential: European Institute for Advanced Studies in Management Conference. Paper presented at European Institute for Advanced Studies in Management, Bocconi University, Milan, Italy.