Understanding online customer repurchasing intention and the mediating role of trust - an empirical investigation in two developed countries

Israr Qureshi, Yulin Fang, Elaine Ramsey, Patrick McCole, Patrick Ibbotson, Deborah Compeau

Research output: Contribution to journalArticle

138 Citations (Scopus)

Abstract

Although e-commerce adoption and customers initial purchasing behavior have been well studied in the literature, repeat purchase intention and its antecedents remain understudied. This study proposes a model to understand the extent to which trust mediates the effects of vendor-specific factors on customers intention to repurchase from an online vendor. The model was tested and validated in two different country settings. We found that trust fully mediates the relationships between perceived reputation, perceived capability of order fulfillment, and repurchasing intention, and partially mediates the relationship between perceived website quality and repurchasing intention in both countries. Moreover, multi-group analysis reveals no significant between-country differences of the model with regards to the antecedents and outcomes of trust, except the effect of reputation on trust. Academic and practical implications and future research are discussed. © 2009 Operational Research Society Ltd.
Original languageEnglish
Pages (from-to)205-222
Number of pages18
JournalEuropean Journal of Information Systems
Volume18
Issue number3
DOIs
Publication statusPublished - Jun 2009

ASJC Scopus subject areas

  • Information Systems
  • Library and Information Sciences

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