Understanding the Nonlinear and Conditional Effects of Trust for Effective Customer Retention – The Role of E-commerce Institutional Contexts

Haiyan (Medody) Zou, Israr Qureshi, Yulin Fang, Heshan Sun, Kai Lim, Elaine Ramsey, Patrick McCole

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2015

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