Understanding the Nonlinear and Conditional Effects of Trust for Effective Customer Retention – The Role of E-commerce Institutional Contexts

Haiyan (Medody) Zou; Israr Qureshi; Yulin Fang; Heshan Sun; Kai Lim; Elaine  Ramsey; Patrick McCole

Understanding the Nonlinear and Conditional Effects of Trust for Effective Customer Retention – The Role of E-commerce Institutional Contexts

Haiyan (Medody) Zou, Israr Qureshi, Yulin Fang, Heshan Sun, Kai Lim, Elaine Ramsey, Patrick McCole

Queen's Business School (QBS)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2015

Cite this

@conference{c92eab7d9cbb4dce99c72c05c27576ec,

title = "Understanding the Nonlinear and Conditional Effects of Trust for Effective Customer Retention – The Role of E-commerce Institutional Contexts",

author = "Zou, {Haiyan (Medody)} and Israr Qureshi and Yulin Fang and Heshan Sun and Kai Lim and Elaine Ramsey and Patrick McCole",

year = "2015",

language = "English",

}