Unlocking the power of data under the new EU General Data Protection Regulation

Ardi Kolah; Bryan  Foss

doi:10.1057/dddmp.2015.20

Unlocking the power of data under the new EU General Data Protection Regulation

Ardi Kolah, Bryan Foss

Research output: Contribution to journal › Article › peer-review

5 Citations (Scopus)

Abstract

Progress is being made on the proposed European General Data Protection Regulation, which is now expected to come into force in 2017/18. This article considers the issues that remain to be resolved and offers ten top tips for marketers to prepare for the new legal framework.

Original language	English
Pages (from-to)	270-274
Number of pages	5
Journal	Journal of Direct, Data and Digital Marketing Practice
Volume	16
Issue number	4
DOIs	https://doi.org/10.1057/dddmp.2015.20
Publication status	Published - 16 Jun 2015
Externally published	Yes

Bibliographical note

Publisher Copyright:
© 2015 Macmillan Publishers Ltd.

Copyright:
Copyright 2015 Elsevier B.V., All rights reserved.

Keywords

Data protection
data protection regulation
marketing permission

ASJC Scopus subject areas

Business and International Management
Marketing
Management of Technology and Innovation

Access to Document

10.1057/dddmp.2015.20Licence: Unspecified

Cite this

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Unlocking the power of data under the new EU General Data Protection Regulation

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

Fingerprint

Cite this