Unlocking the power of data under the new EU General Data Protection Regulation

Ardi Kolah, Bryan Foss

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)


Progress is being made on the proposed European General Data Protection Regulation, which is now expected to come into force in 2017/18. This article considers the issues that remain to be resolved and offers ten top tips for marketers to prepare for the new legal framework.

Original languageEnglish
Pages (from-to)270-274
Number of pages5
JournalJournal of Direct, Data and Digital Marketing Practice
Issue number4
Publication statusPublished - 16 Jun 2015
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2015 Macmillan Publishers Ltd.

Copyright 2015 Elsevier B.V., All rights reserved.


  • Data protection
  • data protection regulation
  • marketing permission

ASJC Scopus subject areas

  • Business and International Management
  • Marketing
  • Management of Technology and Innovation


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