Progress is being made on the proposed European General Data Protection Regulation, which is now expected to come into force in 2017/18. This article considers the issues that remain to be resolved and offers ten top tips for marketers to prepare for the new legal framework.
|Number of pages||5|
|Journal||Journal of Direct, Data and Digital Marketing Practice|
|Publication status||Published - 16 Jun 2015|
Bibliographical notePublisher Copyright:
© 2015 Macmillan Publishers Ltd.
Copyright 2015 Elsevier B.V., All rights reserved.
- Data protection
- data protection regulation
- marketing permission
ASJC Scopus subject areas
- Business and International Management
- Management of Technology and Innovation