Virtual Co-Creation: A Guide to Conducting Online Co-Creation Workshops

Tony Benson*, Susanne Pedersen, George Tsalis, Rebecca Futtrup, Moira Dean, Jessica Aschemann-Witzel

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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COVID-19 has impacted research worldwide, with many researchers turning to online methods. While online and co-creation research methods are well established, there are no instructional articles or guides for researchers aiming to conduct online co-creation workshops. Such workshops can provide quality data and are increasingly used. This methods paper addresses this gap by outlining the steps involved in conducting online co-creation workshops. Using the TruSTFood sustainability food labelling study as an example, this paper provides instructions and considerations for researchers. It serves as a guide for those interested in or new to this area and can be used to transfer existing research online owing to social distancing and the pandemic or new research beyond.
Original languageEnglish
Number of pages15
JournalInternational Journal of Qualitative Methods
Early online date25 Oct 2021
Publication statusEarly online date - 25 Oct 2021


  • Regular Research Article
  • online
  • co-creation
  • consumer
  • workshop
  • qualitative
  • food


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