Visual methods in marketing and consumer research

The picture of The Burning Monk, taken by Malcolm Browne (1963), Lunch Atop A Skyscraper (1932), the picture of the Tank Man, taken by Jeff Widener (1989) in the Tiananmen Square massacre, the picture of the three‑year‑old boy, Alan Kurdi, a Syrian refugee, taken by Nilüfer Demir (2015), the whole world stopped and cried with the image of this three‑year‑old boy drowned on his way to the Greek island of Kos, the picture of Mushroom Cloud Over Nagasaki, taken by Lieutenant Charles Levy (1945), A Man On The Moon, Neil Armstrong, taken by NASA (1969), or the picture of Migrant Mother, taken by Dorothea Lange (1936). Or, the visual evidence provided by the video taken by Darnella Frazier, which captured George Floyd being asphyxiated by Derek Chauvin and led to the convic‑tion of Chauvin. All these are part of the Visual language that shapes our global and individual consciousness.