What BTS breaking Billboard 100 means for pop as the industry knows it

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Abstract

K-pop supergroup BTS made pop history on August 31 when it became the first Korean group to have a number one single on the Billboard Hot 100 with their first wholly English-language single Dynamite. The song topped Spotify’s Global Top 50 chart and rose to number one on the iTunes charts in over 100 countries. It also set a YouTube record for the most views in 24 hours. BTS’s success, particularly on the Billboard Hot 100 recently, highlights the need to re-examine how we define pop music within the global music industry.

Original languageEnglish
Specialist publicationThe Conversation
Publication statusPublished - 09 Sept 2020
Externally publishedYes

Keywords

  • K-pop
  • Music Industry

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