What Makes Qualitative Research Good Research? An Exploratory Analysis of Critical Elements

When conducting research, it is essential that both the design and the method used are appropriate to fully answer the research questions. The overall aim of the study should determine the choice of the design. It is also crucial that the research is not only relevant but must be of good quality to provide knowledge that can be effectively used in various settings such as practice and education, as well as implementation of policies and projects. Qualitative research is used in various disciplines including behavioral and social sciences to understand human experiences and situations, as well as individuals’ cultures, beliefs, and values. Qualitative research is very useful for exploring complex phenomena that are difficult to measure with quantitative studies. Despite the advantages of qualitative research, its trustworthiness is often questioned by some researchers and readers. This article presents an exploratory analysis of the essential elements in qualitative research that when properly and objectively utilised can enable the readers of qualitative work to judge it as a good research.