Abstract
Marketers in the United Kingdom and the United States need to be aware of the provisions being considered as part of the European General Data Protection Regulation. As soon as it is agreed and becomes law, many current practices will cease to be legal. This article outlines what marketers need to be doing in 2015 in order to be ready for this major change in data protection law.
| Original language | English |
|---|---|
| Pages (from-to) | 86-92 |
| Number of pages | 7 |
| Journal | Journal of Direct, Data and Digital Marketing Practice |
| Volume | 17 |
| Issue number | 2 |
| Early online date | 16 Nov 2015 |
| DOIs | |
| Publication status | Published - 01 Dec 2015 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2015 MACMILLAN PUBLISHERS LTD.
Copyright:
Copyright 2015 Elsevier B.V., All rights reserved.
Keywords
- data governance
- data protection
- privacy
ASJC Scopus subject areas
- Business and International Management
- Marketing
- Management of Technology and Innovation