Yield Management and Trust: The Effects of Variable Pricing on Consumer Trust in a Restaurant Brand

Patrick McCole, U. McMahon-Beattie, A. Palmer

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	The Spread of Yield Management Practices: The Need for Systematic Approaches
Editors	F. Sfodera
Publisher	Springer
Pages	56-64
Number of pages	9
Publication status	Published - 2005

Cite this

@inbook{ca00fdc5ecc548758622151504047c1b,

title = "Yield Management and Trust: The Effects of Variable Pricing on Consumer Trust in a Restaurant Brand",

author = "Patrick McCole and U. McMahon-Beattie and A. Palmer",

year = "2005",

language = "English",

pages = "56--64",

editor = "F. Sfodera",

booktitle = "The Spread of Yield Management Practices: The Need for Systematic Approaches",

publisher = "Springer",

}

The Spread of Yield Management Practices: The Need for Systematic Approaches. ed. / F. Sfodera. Springer, 2005. p. 56-64.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review