Original language | English |
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Title of host publication | The Spread of Yield Management Practices: The Need for Systematic Approaches |
Editors | F. Sfodera |
Publisher | Springer |
Pages | 56-64 |
Number of pages | 9 |
Publication status | Published - 2005 |
Yield Management and Trust: The Effects of Variable Pricing on Consumer Trust in a Restaurant Brand
Patrick McCole, U. McMahon-Beattie, A. Palmer
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review