Yield Management and Trust: The Effects of Variable Pricing on Consumer Trust in a Restaurant Brand

Patrick McCole, U. McMahon-Beattie, A. Palmer

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationThe Spread of Yield Management Practices: The Need for Systematic Approaches
EditorsF. Sfodera
PublisherSpringer
Pages56-64
Number of pages9
Publication statusPublished - 2005

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