Your Customers May Be the Weakest Link in Your Data Privacy Defenses

Bernadette  Kamleitner; Vincent W. Mitchell; Andrew  Stephen; Ardi Kolah

Your Customers May Be the Weakest Link in Your Data Privacy Defenses

Bernadette Kamleitner
, Vincent W. Mitchell
, Andrew Stephen
, Ardi Kolah

Research output: Contribution to journal › Article › peer-review

Abstract

The Cambridge Analytica data breach offers an objective lesson in why companies should be wary of encouraging users to share contact information.

Original language	English
Journal	MIT Sloan Management Review
Publication status	Published - 22 May 2018
Externally published	Yes

Bibliographical note

Ardi Kolah is a doctoral researcher at Queen's University Belfast and founding editor-in-chief of the Journal of Data Protection & Privacy. Co-authors: Bernadette Kamleitner is a professor of marketing and head of the Institute of Marketing and Consumer Research at Vienna University of Economics and Business. Vincent Mitchell is professor of marketing and head of discipline at the University of Sydney Business School. Andrew Stephen is the L’Oréal Professor of Marketing and associate dean of research at the University of Oxford.

Keywords

Privacy
Data Protection
Social
Cambridge Analytica
ethics
GDPR
marketing

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Social Sciences
General

Access to Document

https://sloanreview.mit.edu/article/your-customers-may-be-the-weakest-link-in-your-data-privacy-defenses/Licence: Unspecified

Cite this

@article{bb98c4772253436e9c80a711ad416b68,

title = "Your Customers May Be the Weakest Link in Your Data Privacy Defenses",

abstract = " The Cambridge Analytica data breach offers an objective lesson in why companies should be wary of encouraging users to share contact information.",

keywords = "Privacy, Data Protection, Social, Cambridge Analytica, ethics, GDPR, marketing",

author = "Bernadette Kamleitner and Mitchell, \{Vincent W.\} and Andrew Stephen and Ardi Kolah",

note = "Ardi Kolah is a doctoral researcher at Queen's University Belfast and founding editor-in-chief of the Journal of Data Protection \& Privacy. Co-authors: Bernadette Kamleitner is a professor of marketing and head of the Institute of Marketing and Consumer Research at Vienna University of Economics and Business. Vincent Mitchell is professor of marketing and head of discipline at the University of Sydney Business School. Andrew Stephen is the L{\textquoteright}Or{\'e}al Professor of Marketing and associate dean of research at the University of Oxford. ",

year = "2018",

month = may,

day = "22",

language = "English",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Massachusetts Institute of Technology",

}

TY - JOUR

T1 - Your Customers May Be the Weakest Link in Your Data Privacy Defenses

AU - Kamleitner, Bernadette

AU - Mitchell, Vincent W.

AU - Stephen, Andrew

AU - Kolah, Ardi

N1 - Ardi Kolah is a doctoral researcher at Queen's University Belfast and founding editor-in-chief of the Journal of Data Protection & Privacy. Co-authors: Bernadette Kamleitner is a professor of marketing and head of the Institute of Marketing and Consumer Research at Vienna University of Economics and Business. Vincent Mitchell is professor of marketing and head of discipline at the University of Sydney Business School. Andrew Stephen is the L’Oréal Professor of Marketing and associate dean of research at the University of Oxford.

PY - 2018/5/22

Y1 - 2018/5/22

N2 - The Cambridge Analytica data breach offers an objective lesson in why companies should be wary of encouraging users to share contact information.

AB - The Cambridge Analytica data breach offers an objective lesson in why companies should be wary of encouraging users to share contact information.

KW - Privacy

KW - Data Protection

KW - Social

KW - Cambridge Analytica

KW - ethics

KW - GDPR

KW - marketing

M3 - Article

SN - 1532-9194

JO - MIT Sloan Management Review

JF - MIT Sloan Management Review

ER -

Your Customers May Be the Weakest Link in Your Data Privacy Defenses

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

Fingerprint

Cite this