The Cambridge Analytica data breach offers an objective lesson in why companies should be wary of encouraging users to share contact information.
|Journal||MIT Sloan Management Review|
|Publication status||Published - 22 May 2018|
Bibliographical noteArdi Kolah is a doctoral researcher at Queen's University Belfast and founding editor-in-chief of the Journal of Data Protection & Privacy. Co-authors: Bernadette Kamleitner is a professor of marketing and head of the Institute of Marketing and Consumer Research at Vienna University of Economics and Business. Vincent Mitchell is professor of marketing and head of discipline at the University of Sydney Business School. Andrew Stephen is the L’Oréal Professor of Marketing and associate dean of research at the University of Oxford.
- Data Protection
- Cambridge Analytica
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Social Sciences(all)