Your Customers May Be the Weakest Link in Your Data Privacy Defenses

Bernadette Kamleitner, Vincent W. Mitchell, Andrew Stephen, Ardi Kolah

Research output: Contribution to journalArticlepeer-review


The Cambridge Analytica data breach offers an objective lesson in why companies should be wary of encouraging users to share contact information.
Original languageEnglish
JournalMIT Sloan Management Review
Publication statusPublished - 22 May 2018
Externally publishedYes

Bibliographical note

Ardi Kolah is a doctoral researcher at Queen's University Belfast and founding editor-in-chief of the Journal of Data Protection & Privacy. Co-authors: Bernadette Kamleitner is a professor of marketing and head of the Institute of Marketing and Consumer Research at Vienna University of Economics and Business. Vincent Mitchell is professor of marketing and head of discipline at the University of Sydney Business School. Andrew Stephen is the L’Oréal Professor of Marketing and associate dean of research at the University of Oxford.


  • Privacy
  • Data Protection
  • Social
  • Cambridge Analytica
  • ethics
  • GDPR
  • marketing

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Social Sciences(all)
  • General


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