Youth Perceptions of the EU and the Baltic States in Ukraine: Emotive Attitudes and Images

This article analyses the perceptions that young people in Ukraine have of the European Union (EU) and the Baltic States. Based on a qualitatively rich data set from surveys carried out with students across four regions of Ukraine – Kyiv, Odesa, Ivano-Frankivsk and Kharkiv – the paper draws on International Relations (IR) image theory to analyse the cognitive, normative, and emotive elements of youth perceptions of the national Self of Ukraine and the important Others of the EU and the Baltic States. Several key findings emerge from the study: (1) youth in Ukraine have broadly positive attitudes towards the EU and the Baltic States; (2) young people in Ukraine report greater familiarity with EU affairs than those of the Baltic States; but (3) attitudes to the EU are predominantly cognitive while (4) attitudes to the Baltic States are predominantly emotive; and finally (5) youth in Ukraine perceive the EU and Baltic state Other in normatively positive terms but the national Self in normatively negative terms.

Our findings underline the centrality of the emotive aspect of IR image theory in public perception research and in processes of political socialization. This study therefore makes an important contribution to theoretical literatures on IR image as well as providing a timely empirical analysis with direct relevance to EU external relations diplomacy and the development of EU neighbourhood policy.