Grace Carson

    Grace Carson

    Postgraduate research student

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    PhD Title: "Marketing Capability Development and Integration: A Study of Market Information Implementation in Small Agri-Food Firms"


    Supervisors: Geoff Simmons, Hilary Downey and Christina O'Connor


    Research Statement

    Grace is studying for a PhD in Management at Queen's Management School, investigating the influence of market information upon the development and integration of marketing capabilities in small firms. She currently works alongside 8 case study firms in the agri-food sector of Northern Ireland.


    Research Interests

    Marketing Strategy, Small Firm Marketing, Market Information, Agri-food Markets



    Grace holds a BA(Hons) in History and an MSc in History from The Univeristy of Edinburgh. Following this, Grace entered the cultural and hertiage sector, securing a sought after Curatorial Internship in Education and Public Programmes with The Hunt Museum, Limerick.

    Looking to broaden her horizons, Grace undertook an MSc in Marketing at Queen's University Belfast, graduating with First Class Honours. Subsequent to this, she was awarded a Studentship from Invest NI to study for a PhD in Management at Queen's Management School.  

    During her Masters, Grace won the SAS UK and Ireland Prize for best performing MSc student in Marketing Analytics and was also afforded the opportunity to work out in the field with Mash Direct LTD, as part of their award winning Marketing Department. 



    MGT1013 Marketing - Semester 2 - 2017

    MGT1013 Marketing - Semester 2 - 2018

    MGT1013 Marketing - Semester 2 - 2019


    Contribution to conference papers, events and activities

    ID: 109713750