Patrick McCole

    Patrick McCole

    Senior Lecturer

    Phone: +44 (0)28 9097 4694

    For media contact email
    or call +44(0)2890 973091.

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    Research Statement

    Senior Lecturer in Marketing and Director of Internationalisation, Queen's Management School.

    Visiting Professor, Shanghai University of International Business and Economics, Artificial Intelligence and Change Management Institute.

    Emerald Citations of Excellence Winner 2017.

    I have a track record of research publications of an international standard. I continue to work on research proposals, grant applications and publications relating to my dominant research interests, which are:

    • The Role of Trust in Different Contexts: Online (Re)purchasing Behaviour; The Internet of Things (IoT); Artificial Intelligence (AI)
    • Concepts relating to SMART contexts (consumer adoption, new business models, value co-creation and delivery)
    • E-business, Social CRM, Service Industries, SMEs

     Individuals wishing to study for a PhD in one of these areas under my primary supervision are invited to contact me directly.


    • MGT7160 Marketing Analytics for Managers (with SAS Enterprise Miner)

    Frequent Journals

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    Contribution to conference papers, events and activities

    ID: 40947