Ryan Harty

    Ryan Harty

    Postgraduate research student

    For media contact email comms.office@qub.ac.uk
    or call +44(0)2890 973091.

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    PH. D. TITLE:
    Exploring market orientation and the effects of an increase in market intelligence on NPD in micro and small food/agri-food businesses in Northern Ireland


    EMAIL: rharty01@qub.ac.uk

    SUPERVISION: Prof. Geoff Simmons, Dr. Hilary Downey


    Research Statement

    Ryan is studying for a PhD in Management at Queen's Management School, investigating the integrating effects of multiple, simultaneously occurring strategic orientations upon new product development in micro and small firms. He currently works alongside 12 case study firms in the agri-food sector of Northern Ireland.


    Research Interests

    Marketing, Digital Marketing, Brand, Micro and Small Firm Marketing, New Product Development, Strategic Orientation, Firm Strategy, Market Information, Agri-food Markets



    Ryan holds a BA in Design and Visual Communication from Ulster University. Following this, Ryan entered employment in the design industry. Following a number of successful positions in Belfast and Dublin, Ryan opened his own business. Harty Design Limited serviced clients across the UK, Ireland and Europe for 12 years. Clients included a number of International businesses including Expedia.

    Seeking a wider view of the industry, Ryan undertook an MSc in Marketing at Queen's University Belfast, graduating with a Distinction.

    An opportunity arose with the Invest NI funded research project. Having worked with a large number of small agri-food firms in the past, he was awarded a Studentship with the Queen's Management School.



    MGT 7159 – M.Sc. Marketing 2017

    MGT 7159 – M.Sc. Marketing 2018

    MGT 2011 – B.Sc. International Business 2017

    MGT 2011 – B.Sc. International Business 2018

    BUS 3034 – B.Sc. Business Strategy 2018

    Guest Lecture – Ulster University – Communication & Advertising 2017


    ID: 120418247