PH. D. TITLE:
Exploring market orientation and the effects of an increase in market intelligence on NPD in micro and small food/agri-food businesses in Northern Ireland
SUPERVISION: Prof. Geoff Simmons, Dr. Hilary Downey
Ryan is studying for a PhD in Management at Queen's Management School, investigating the integrating effects of multiple, simultaneously occurring strategic orientations upon new product development in micro and small firms. He currently works alongside 12 case study firms in the agri-food sector of Northern Ireland.
Marketing, Digital Marketing, Brand, Micro and Small Firm Marketing, New Product Development, Strategic Orientation, Firm Strategy, Market Information, Agri-food Markets
Ryan holds a BA in Design and Visual Communication from Ulster University. Following this, Ryan entered employment in the design industry. Following a number of successful positions in Belfast and Dublin, Ryan opened his own business. Harty Design Limited serviced clients across the UK, Ireland and Europe for 12 years. Clients included a number of International businesses including Expedia.
Seeking a wider view of the industry, Ryan undertook an MSc in Marketing at Queen's University Belfast, graduating with a Distinction.
An opportunity arose with the Invest NI funded research project. Having worked with a large number of small agri-food firms in the past, he was awarded a Studentship with the Queen's Management School.
MGT 7159 – M.Sc. Marketing 2017
MGT 7159 – M.Sc. Marketing 2018
MGT 2011 – B.Sc. International Business 2017
MGT 2011 – B.Sc. International Business 2018
BUS 3034 – B.Sc. Business Strategy 2018
Guest Lecture – Ulster University – Communication & Advertising 2017