An investigation of the relationship between retailer loyalty card data and small business marketing: International Federation of Scholarly Associations of Management Conference

    Research output: Contribution to conferencePaper

    Published

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    Original languageEnglish
    Publication statusPublished - 2012
    EventInternational Federation of Scholarly Associations of Management, University of Limerick - Limerick, Ireland
    Duration: 26 Jun 201229 Jun 2012

    Conference

    ConferenceInternational Federation of Scholarly Associations of Management, University of Limerick
    CountryIreland
    CityLimerick
    Period26/06/201229/06/2012

    ID: 1816546