Brand governance in social networking site communities: Academy of Marketing’s Brand, Corporate Identity and Reputation SIG

    Research output: Contribution to conferencePaper

    Published

    View graph of relations

    Original languageEnglish
    Publication statusPublished - 2011
    Event7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford - Oxford, United Kingdom
    Duration: 05 Apr 201107 Apr 2011

    Conference

    Conference7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford
    CountryUnited Kingdom
    CityOxford
    Period05/04/201107/04/2011

    ID: 1816364