In the digital age it is easy to be critical. With ever-present hyperbolic media reports on the perceived inadequacies of care homes, it is becoming more difficult for care home nurses to stand up and be proud of their profession. Indeed, this critical attitude pervades the very fibre of much of our nursing profession in general. The role of the care home nurse is too often seen as inferior when compared with colleagues who practise within acute care settings. These feelings are reinforced by a lack of postgraduate nursing programmes tailored for care home nurses, a lack of clinical academic journals that are focused on the care home setting and, indeed, the number of prestigious regional and national nursing awards that are awarded to people from within the sector. This all seems puzzling when it is estimated that more than 400 000 people in the UK receive care across more than 15 000 care homes in the UK.