Marketing to postmodern consumers: introducing the Internet chameleon

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    Marketing to postmodern consumers: introducing the Internet chameleon. / Simmons, Geoff.

    In: European Journal of Marketing, Vol. 42, No. 3/4, 2008, p. 299-310.

    Research output: Contribution to journalArticle

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    @article{473fe226ee21418d8f9b318bb1b15761,
    title = "Marketing to postmodern consumers: introducing the Internet chameleon",
    author = "Geoff Simmons",
    year = "2008",
    doi = "10.1108/03090560810852940",
    language = "English",
    volume = "42",
    pages = "299--310",
    journal = "European Journal of Marketing",
    issn = "0309-0566",
    publisher = "Emerald Group Publishing Ltd.",
    number = "3/4",

    }

    RIS

    TY - JOUR

    T1 - Marketing to postmodern consumers: introducing the Internet chameleon

    AU - Simmons, Geoff

    PY - 2008

    Y1 - 2008

    U2 - 10.1108/03090560810852940

    DO - 10.1108/03090560810852940

    M3 - Article

    VL - 42

    SP - 299

    EP - 310

    JO - European Journal of Marketing

    T2 - European Journal of Marketing

    JF - European Journal of Marketing

    SN - 0309-0566

    IS - 3/4

    ER -

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