Opportunities and challenges from the development of an Analytics functions at Pearlai

    Research output: Book/ReportCommissioned report

    Published

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    This is a commission report funded by Invest NI. The report outlines how the Pearlai, can exploit data collected through their innovative retail technology to build a sustainable a predictive analytic function for shopping behaviour and proximity marketing.
    Original languageEnglish
    Commissioning bodyInvest Northern Ireland
    Number of pages48
    Publication statusPublished - 12 Dec 2018

      Research areas

    • Predictive modelling, Forecasting, Engagement

    Press/Media

    ID: 163254411