SME marketing and supermarket loyalty card data: Case studies perspective: European Institute of Retailing and Services Studies Conference

    Research output: Contribution to conferencePaper

    Published

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    Original languageEnglish
    Publication statusPublished - 2011
    EventThe European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services - San Diego, United States
    Duration: 29 Jun 201102 Jul 2011

    Conference

    ConferenceThe European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services
    CountryUnited States
    CitySan Diego
    Period29/06/201102/07/2011

    ID: 1816489