The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms: Academy of Marketing Conference

    Research output: Contribution to conferencePaper

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    Original languageEnglish
    Publication statusPublished - 05 Jul 2018
    EventAcademy of Marketing,51st Academy of Marketing Conference: Marketing the Brave - University Of Stirling, Stirling, United Kingdom
    Duration: 02 Jul 201805 Jul 2018
    https://www.academyofmarketing.org/conference/conference-2018/

    Conference

    ConferenceAcademy of Marketing,51st Academy of Marketing Conference
    CountryUnited Kingdom
    CityStirling
    Period02/07/201805/07/2018
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    ID: 155829207