The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference

    Research output: Contribution to conferencePaper

    Published

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    Original languageEnglish
    Publication statusPublished - 30 May 2019
    EventAcademy of Marketing Science - Vancouver, Canada
    Duration: 29 May 201931 May 2019

    Conference

    ConferenceAcademy of Marketing Science
    CountryCanada
    CityVancouver
    Period29/05/201931/05/2019

    ID: 169150073