The role of action research in the study of retailer loyalty card data and small business marketing: Irish Academy of Management Conference: Best Paper - Research Methodology Track

    Research output: Contribution to conferencePaper

    Published

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    Original languageEnglish
    Publication statusPublished - 2012
    EventIrish Academy of Management, National University of Ireland Maynooth - Maynooth, Ireland
    Duration: 05 Sep 201207 Sep 2012

    Conference

    ConferenceIrish Academy of Management, National University of Ireland Maynooth
    CountryIreland
    CityMaynooth
    Period05/09/201207/09/2012

    ID: 1816648