Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential: European Institute for Advanced Studies in Management Conference

    Research output: Contribution to conferencePaper

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    Original languageEnglish
    Publication statusPublished - 2009
    EventEuropean Institute for Advanced Studies in Management, Bocconi University - Milan, Italy
    Duration: 07 Apr 200910 Apr 2009

    Conference

    ConferenceEuropean Institute for Advanced Studies in Management, Bocconi University
    CountryItaly
    CityMilan
    Period07/04/200910/04/2009

    ID: 1815841